‘My time in care’ Instagram campaign

We launched a month-long Instagram campaign in January 2021 to support young people in foster care. The campaign is introduced by creative director and rapper, Ric Flo, and shows daily video posts from 9 care leavers. They tell you the most important things about being in foster care - like how to get settled on your first night, tips to deal with difficult emotions, and how you can have a say in important decisions.

My time in care

Here, we give you more information that you can read in your own time. If you’re following our campaign, pick a topic that’s mentioned in a post description. If you’re hearing about ‘My time in care’ for the first time, check it out on Instagram @my_time_in_care.